Movement Building Group
Dadly Does It builds on an exploratory project in Little Hulton in Salford led by Unlimited Potential, whose aim was to find new ways to improve the wellbeing of disadvantaged fathers and to understand whether this can improve the wellbeing of their children. Using a ‘positive deviance’ approach, the original project was co-produced with a ‘Council of Dadz’ (now Salford Dadz - Little Hulton). They have created both male-friendly spaces where positive role models talk openly ‘shoulder to shoulder’ and also fun dad-child activities that enable bonding.
Fathers report a greater sense of positive identity, increased social connectedness and moves towards or into meaningful employment. Children reflect better relationships with their fathers, with consequent improvements in their own behaviour and wellbeing. With greater shared parenting, mothers relate significantly improved family relationships and, for some, a much more positive view of men.
To see what Dadly Does It is all about in their own words watch this video.