The Power of Storytelling

Claudia Knowles from Breast Cancer Care and Laura Ashurst hosted a session titled “Support Through Storytelling” where participants learned practical tips around how to engage your audience and embed personal stories into your work. Here are further resources around the role and power of personal stories.

1. Blogs: Personal Stories of lived experience of those with breast cancer or family/friends with breast cancer

You can read a wide array of personal stories, blogs, selfcare tips and support as told by those with breast cancer or family/friends with breast cancer here

2. Podcasts: Personal Stories of lived experience of those with breast cancer or family/friends with breast cancer

For those who prefer listening to reading, find podcasts of personal stories here

3. Interview: Brandwatch interview with Claudia Knowles on the Power of Personal Stories

Claudia Knowles, Digital Content Strategist at Breast Cancer Care discusses the process of designing content that informs and supports Breast Cancer Care users and what makes personal stories successful. Read here

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